Principles of Design

Principles of Design ~

Balance: is when elements that are put together so that they are all equal.

Contrast: is when two elements are very different such as complementary colors.


Emphasis: an element that stands out over the other elements, it is what you’d see first on a piece.

Figure/Ground:  is the perception to see parts of art as a solid. Like an optical illusion.

Proportion/Scale: Proportion is relative size and scale is various elements in a design.

Repetition: is a repeated element throughout an entire piece.

Rhythm: is the consistency of lines or color.

Unity/Variety: the wholeness of an artwork and the feeling that its complete with variation.


Unequal Spacing | Stuff Designers Do

The principle of unequal spacing is to help the viewers eyes  make it easier to look at a canvas. It gives emphasis to what you what someone to be looking at. It allows a simple piece of art to be more interesting and fun to look at. Having an ink blot in the middle all alone is not exciting, but moving it to the right corner and giving it an unequal position is more exciting. Having two ink blots you want the viewer to be able to tell which one you want more focus on, so you place is unequally on the right and the less focus one on the left, you move the one that is more emphasized to the right because it’s more of a prominent area. A business card that is split in half is boring and the image and the text are fighting for which is more important. You would shrink the image and move the text so it would have more space so you help the viewer choose what to look at first.

Proper Width for Text Columns | Stuff Designers Do

Having the right width for your text is important. This is so that it’s not hard on the eyes of the viewer. You don’t want a wide column of words, and it’s better to have a little bit of a bigger font. Generally the rule of thumb for a column of text is 45-75 characters and spaces. But the ideal width is 66 characters. To get this ideal width you multiply the pixel height of the type by 30 and that would be your pixel across. It is also bad to have less than 45 characters in a column.

Visual Grouping in Design | Stuff Designers Do

Elements on a page has to be relevant to each other for it to not be considered a bad layout. On a poster you want your logo to be apart from all the little text that you want the view to look at, such as names, address, and contacts. With elements you never want to have it all look alike and confuse the viewers. Associating the big title with the main image, with the logo close by makes the grouping much more interesting to look at, and having the text wrap around the main image describing it. It helps convey your message so the reader can easily understand it.

Visual Hierarchy

Visual Hierarchy is the order in which someone looks at your piece. It is like the center of attention, which doesn’t have to be the center of the piece.

Z Pattern

Z Pattern is how a you look at an artwork’s layout. Normally you’d start at the top right and your eyes would lead you around the piece in a Z pattern. It is important because it’s how you would attract people to your work and if it’s not organized this way they could be confused.

AP Studio Art 2D Digital

In AP Studio Art 2D Digital, I would hope to improve my skills on manipulating more objects and to develop an idea or thought faster. Also, to be more creative and to further express my artwork. I expect that this class will go at a much faster pace than Intro to Graphics, and would have more deadlines and of course more work. I can’t wait to watch myself improve and grow and strengthen my weaknesses.